Social Media Colors

Why Social Media Colors Matter in Branding

Consistency in branding is key to recognition. A shade of blue or red can immediately remind users of a platform. For example, Facebook’s blue or YouTube’s red is instantly recognizable. Using the wrong shade can weaken brand identity and reduce the professional feel of your design.

Social media colors help with:

• Maintaining brand recognition across platforms.
• Ensuring design consistency in marketing materials.
• Enhancing visual appeal in web design and presentations.
• Building trust and credibility with your audience.

Official Social Media Brand Colors and Codes

Here are the most accurate and updated social media brand color codes:

Facebook

• HEX: #1877F2
• RGB: 24, 119, 242
• HSL: 214, 89%, 52%

Twitter (X)

• HEX: #000000 (black, rebranded for X)
• RGB: 0, 0, 0
• HSL: 0, 0%, 0%

Instagram

Instagram uses a gradient rather than a single color. Some key gradient points include:

• HEX: #E1306C, #F77737, #FD1D1D, #833AB4
• RGB Example: 225, 48, 108

LinkedIn

• HEX: #0A66C2
• RGB: 10, 102, 194
• HSL: 201, 100%, 40%

YouTube

• HEX: #FF0000
• RGB: 255, 0, 0
• HSL: 0, 100%, 50%

TikTok

TikTok uses a combination of black, pink, and blue:

• HEX: #000000, #25F4EE, #FE2C55
• RGB Example: 254, 44, 85

Pinterest

• HEX: #E60023
• RGB: 230, 0, 35
• HSL: 348, 100%, 45%

Snapchat

• HEX: #FFFC00
• RGB: 255, 252, 0
• HSL: 59, 100%, 50%

WhatsApp

• HEX: #25D366
• RGB: 37, 211, 102
• HSL: 142, 71%, 49%

How to Use the Social Media Colors Tool

Our Social Media Colors Tool makes it easy to copy official brand color codes without searching multiple sources. Here’s how to use it:

• Visit the Tool Page – Go to the Social Media Colors tool on our website.
• Select Your Platform – Choose from popular platforms like Facebook, Instagram, YouTube, Twitter (X), and more.
• Get the Color Codes – Instantly view the brand’s HEX, RGB, and HSL values.
• Copy with One Click – Copy the format you need and paste it directly into your design or code editor.
• Use in Projects – Apply the exact brand colors in websites, mobile apps, graphics, or presentations.

This tool ensures that your designs remain consistent with official brand standards.

Best Practices for Using Social Media Colors

When using brand colors in your designs, keep these tips in mind:

• Do not alter the shade of the brand’s official colors.
• Combine brand colors with neutral backgrounds for clarity.
• Avoid excessive gradients unless officially supported (like Instagram).
• Use contrast to ensure readability in text and logos.
• Respect brand guidelines published by each platform.

Social Media Colors for Marketing and Design

Marketers and designers can leverage these official brand colors to:

• Design ads and campaigns that look professional.
• Create presentations that align with brand identity.
• Ensure social media graphics remain authentic.
• Develop apps and websites with trusted color palettes.

Correct color usage not only improves aesthetics but also enhances user trust and engagement.